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The hotel franchise that adapts to you
The Franquicias by Sercotel program is a unique model in the Spanish market. We provide you with the tools and resources you need to optimize the management and profitability of your hotel, while always maintaining your independence and operational control.
Why join the Sercotel franchise program?
A comprehensive and cross-cutting model
A comprehensive, cross-cutting solution that enables hoteliers to maximize their profitability without losing their identity. Our model combines a flexible approach with the support of an established brand, cutting-edge technology, and a complete ecosystem of services.
Designed for independent hoteliers
A program designed for hoteliers and small hotel chains who want to maintain their independence but are looking for a partner that offers strong commitment and professional expertise.
Experience and leadership in franchising
We are in the TOP 3 hotel chains with the most franchises in Spain. Our experience and leadership in this model guarantee a flexible, profitable service tailored to the real needs of each hotelier.
We’re with you every step of the way
Whether your hotel is already operating or still under construction, at Sercotel we walk alongside you. Our franchise program offers guidance from the development phase to daily management, ensuring that every decision adds value, profitability, and a future to your project.
Revenue and commercial strategy to grow your hotel
Boost your business with our 360º commercial plan and a dedicated revenue team offering you a comprehensive service. Multichannel strategies, key partnerships, and continuous action to ensure your hotel competes in the top league of the market.
Closeness and personalized attention
Every franchisee is a priority. We have a management model where closeness and personalized service make the difference. Here, every hotel benefits from the direct support of a team that understands your needs and works alongside you to grow your business.
The Sercotel franchise network
The experience of our franchisees
Visibility and Reputation through Standardization
How the FAB Drives Collaboration and Growth
Strategy, Revenue, and Market Vision for Growth
Digital Transformation with Support
The Franchise Advisory Board (FAB) is a committee made up of the Sercotel team and franchisees. Its role is to oversee, propose, and make key decisions to enhance the competitiveness of the franchise program. It’s a space to share experiences, align objectives, and grow your business. Each year, part of its members are renewed to ensure a broad perspective and dynamic involvement from those at the helm of the hotels.
Let's talk about your hotel
